This is the color that the trend setter will wear during the next season.
We enter the free yellow area from the traffic cone orange (crying to Gosha Love Kinski and shouting to release the orange parka we wanted). To be futuristic, antagonistic, "to clean up" the antithesis (Do we know that it looks like nuclear urine?), Like the above YEEZY race, it has various macro and micro level You can see the color across the brand. Even BMW is in it.
In order to verify our signs about the possibility of this trend, we talked to WGSN's color editor Hannah Craggs. Using a combination of social science, deep insight and instinct, the WGSN is a global network that can predict trends of up to 24 months before entering retail space. It is very wary of how accurate this trend prediction is. So we asked Hannah why the color of this pseudo-tennis ball is currently attractive for consumers.
"It was yellow that cut my WGSN saturation radar from fall, especially on streets and active markets, we offer contrast and drama with pierced earrings with strange and digital quality neon.Other world Speaking of a thematic theme without kilk, it is necessary to keep in mind SF and Hyper · human status.
This punchy color has an energetic spirit, and we will deliver a pop of true playful characters. As mentioned in WGSN 's Dark Wonder trend, the origin of this color also leads to self expression, and this bold hue is a direct call to action. The latest trend I see with more pure pigment throughout the fashion space reflects the desire of truth and simple message.
Beyond the half-century desire created by Millennial Pink, yellow provides a sense of warmth and honesty. Recent drops from Soulland, KITH, Martine Rose x Napapijri all show the charm of these tones.
With that in mind, let's take a look at some of the recent works and collections. This proves that colors are already penetrating the mentally ill.
One of the most split fashion moments of 2017, Balenciaga 's platform Croc made a debut with vivid yellow in pink and yellow. Perhaps everyone remembered aversion from the design, they would not have carved a color trend. However, if de facto engineers of the hype of Demena Gubbslia are in it probably more will come.
SOPHNET. x Burton
High performance Japanese street wear / casual brand SOPHNET. We cooperated with American snowboard brand Burton to celebrate their 18th birthday. Maximum capsules included a hoodie, a T - shirt, a fleece suit and a shovel. Like Alexander One, they released a frozen yellow hooded jacket with a reflective branding behind for a perfect shock.
Our legacy FW 17
Our legacy was called the FW 17 collection "Cosmic Cowboy", it was a beautiful Western aesthetically using cowboy boots, annoyed denim, corduroy pants, cowboy decorative shirts worn by Drake. But the Swedish brand showed hints that neon yellow is peeping under the T - shirt to modern standards and proved that we can wear this color without screaming.
Palace × Adidas Original FW 17
Kanye has seen the possibility that this dangerous yellow wave makes a wave clearly. He touched it so far. For Yeezy Season 3, he announced a series of shearing jackets of "The God of the Sun". This is a more dangerous shade pre cursor we are seeing today.
'It is a loaded choice, why does Kanye West differ much from frozen yellow?
History shows that this is a man with a tendency of all or colorless chromaticism. This Highsnobiety's article depicts compassion for Burgundy in Yeezy season 5 and quotes Mark Rothko's painting as a possible inspiration. Scanning Kanye's recent timeline quickly suggests that Kanye's access point may have something to do with the continuous beef with Nike on this occasion.
Recently, the collaboration of Palace x adidas Original FW 17, which was highly expected, used black / freeze / yellow color for a long-sleeved soccer style uniform. The dual brand sportswear capsule threw it behind a waterproof jacket for brand color flash.
Tokyo Fashion Week 2017
Although the trend of color does not change, it remains as a useful tool to identify the era. Recent television series and music videos are informally timestamped by the spread of super neon color (thanks to Stranger Things). "Pink of the Millennium" is because mainstream newspaper needed reason to talk for thousands of years, but it is also due to the collapse of gender coloring and excessively feminine, unintelligent "pink beautiful" re It used to represent. Let's put the rest and consider what kind of color will come up in 2018.
Basically it is called "Frozen Yellow" (the name will be sent to Kanye West and his Calabasas collection).
2017 - Looking at one of the core trends of Newworkware, you can see how this aesthetic code has blended into industrial gray, work clothes - blue, traffic cone orange palette. Case in point, YEEZY Wave Runner 700
One of the most split fashion moments of 2017, Balenciaga 's platform Croc made a debut with vivid yellow in pink and yellow. Perhaps everyone remembered aversion from the design, they would not have carved a color trend. However, if de facto engineers of the hype of Demena Gubbslia are in it probably more will come.
SOPHNET. x Burton
High performance Japanese street wear / casual brand SOPHNET. We cooperated with American snowboard brand Burton to celebrate their 18th birthday. Maximum capsules included a hoodie, a T - shirt, a fleece suit and a shovel. Like Alexander One, they released a frozen yellow hooded jacket with a reflective branding behind for a perfect shock.
Our legacy FW 17
Our legacy was called the FW 17 collection "Cosmic Cowboy", it was a beautiful Western aesthetically using cowboy boots, annoyed denim, corduroy pants, cowboy decorative shirts worn by Drake. But the Swedish brand showed hints that neon yellow is peeping under the T - shirt to modern standards and proved that we can wear this color without screaming.
Palace × Adidas Original FW 17
'It is a loaded choice, why does Kanye West differ much from frozen yellow?
History shows that this is a man with a tendency of all or colorless chromaticism. This Highsnobiety's article depicts compassion for Burgundy in Yeezy season 5 and quotes Mark Rothko's painting as a possible inspiration. Scanning Kanye's recent timeline quickly suggests that Kanye's access point may have something to do with the continuous beef with Nike on this occasion.
Recently, the collaboration of Palace x adidas Original FW 17, which was highly expected, used black / freeze / yellow color for a long-sleeved soccer style uniform. The dual brand sportswear capsule threw it behind a waterproof jacket for brand color flash.
Tokyo Fashion Week 2017
Kanye also used it as a baseline for YEEZY Season 4 product for his controversial presentation on Roosevelt Island. Also, please do not forget when he dyes hair.
Although the trend of color does not change, it remains as a useful tool to identify the era. Recent television series and music videos are informally timestamped by the spread of super neon color (thanks to Stranger Things). "Pink of the Millennium" is because mainstream newspaper needed reason to talk for thousands of years, but it is also due to the collapse of gender coloring and excessively feminine, unintelligent "pink beautiful" re It used to represent. Let's put the rest and consider what kind of color will come up in 2018.
Basically it is called "Frozen Yellow" (the name will be sent to Kanye West and his Calabasas collection).
2017 - Looking at one of the core trends of Newworkware, you can see how this aesthetic code has blended into industrial gray, work clothes - blue, traffic cone orange palette. Case in point, YEEZY Wave Runner 700
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